Get what Zillow, Trulia and can't give you!

Why Work With Us

Most people hire us because they know how much we care about helping them move on with their lives. Selling a house is a lot of work, and we see our clients through to the end. We have set higher standards for ourselves, and we take pride in being respectfully up front about our clients’ particular situations. By having honest conversations in the beginning about pricing, repairs etc. we avoid unrealistic expectations, disappointments and an unnecessarily long time for your house to sit on the market. Our relationships with our existing clients are very important to us. Therefore we maintain consistent contact to keep you informed, we stay on top of market changes, and we efficiently handle situations as they may arise. We choose to give you exceptional service.

Selling Homes

We have a systematic approach to getting your house sold for the highest amount possible and with the least amount of hassle. We understand that you are relying on our expertise to save you time and get the job done. We give each client a written marketing plan which helps keep us all on the same page from day one. By being well versed in the neighborhoods we work in, helping you price your house right the first time, using our strong negotiating skills and up-to-date marketing, we will get your house SOLD!


We take the hassles and the headaches out of the relocation process and are equipped to handle small, individual relo’s to large, corporate accounts. Since 1987, Genora Coleman, broker/owner, headed up a relocation department for a mid-sized company, handling all aspects of the industry. Some of the companies she worked with directly include:

FBI, Bristol-Myers Squibb, ExxonMobil, JC Penney, Mitre Corp., Merrill Lynch, General Electric, Traveler’s, Dupont and Weyerhauser to name a few.


Imagine buyers everywhere being able to access your listing and getting the most up-to-the-minute information available, just like the real estate professionals get. We make it easy for buyers to choose your house by putting your listing in full view. Buyers have easy access to price, days on market, professional photos, price changes and much more. Our cutting edge marketing, combined with good, old- fashioned hard work, lets us get your house SOLD quickly for the most money possible, and closed on time. We are excited to share these and other marketing strategies and tools with you.


Asbury Park Press
The Coaster
Tri City News
Home & Lands Magazine
Green LIfe NJ
The Today Paper
The Jewish Voice
Staten Island Advance
Direct mailers



The need for staging, even on a very small scale, is often overlooked by most agents. Our goal, through staging, is to help buyers forget that it’s still your house, and start imagining how wonderful it will be to live in their new house- from the time they pull up to the curb until they walk back out the door. .Staging makes the house more memorable and therefore, more marketable. We have in-house agents with staging experience and relationships with other professional staging companies to suit the needs of our clients.


As the saying goes, “A picture is worth a thousand words”, and we love to show off your property with good quality photos. Most people shop for houses on the internet today so pictures are vitally important to drawing them in to making an appointment to see the house in person. Our property photos reflect the best angles of a room, high resolution, good lighting etc. Combined with de-cluttering and proper staging, your property will come out picture perfect every time.


Our commercial agents are members of the CII (Commercial, Investment, Industrial) Committee, an elite group of commercial agents, which is part of the Monmouth County Association of Realtors. This enables us to network and promote our commercial properties more effectively than just relying on conventional marketing. We have access to training and expertise in all aspects of the commercial real estate world and are privy to local, state and federal resources which benefit our commercial sellers and investors.

New Construction

Genora and Co Realty works with the area's best builders and developers to represent new construction projects and conversions throughout New Jersey.